MK005: Case Wal-Mart Stores, Inc.: Strategies for Dominance In the New Millennium (A1-Solution)

ประเภทเอกสาร: Word Document
จำนวนหน้า: 40 pages
ภาษา: Thai

เนื้อหาเคสประกอบด้วย
1. The Marketing Concept
2. Foundation of Growth
3. National Perspective
4. The External Environment
5. Domestic Corporate Strategies
6. International Corporate Strategies
7. Wal–Mart ซื้อหุ้นส่วนตลาด 35% ของห้าง Trust–Mart
8. The Growth Challenge

9. WAL-MART Strategy

10. Five force model

11. SWOT Analysis

12. Marketing mix (4P)

13. Questions and Answers

    1). Identify and evaluate the strategies that Wal-Mart pursued to maintain its costs leadership position?

    2). Evaluate Wal-Mart competitive environment

    3). Discuss the importance of changes in the external environment to an organization like Wal-Mart

    4). What conclusions can draw from a review of Wal-Mart’s financial performance over the decade of the 1990? From this review, what can you conclude about the financial future of the firms?

    5). Speculate a how much impact the “absence” of Sam Walton had on the forward momentum of the organization. What steps have been or should be taken by management to continue Sam Walton’s formulas for success?

    6). Is Wal-Mart’s competitive advantage imitable?

    7). What are the challenges facing Wal-Mart in the New Millennium?

    8). If we were a Wal-Mart’s CEO, what’s future plan?